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An eye-catching new website to elevate Iris Galerie's digital presence
Iris Galerie transforms the beauty of the human eye into personalized works of art. Specializing in high-resolution photography, they capture the intricate patterns and pigments of customers' iris, turning it into a stunning, framed piece.
Iris Galerie approached me during a period of rapid expansion into tourist-friendly cities around the globe.
Their previous website was a simple landing page with limited information for visitors, lacking a CMS to showcase both their existing and new galleries. The design was bland and not very user-friendly.
Additionally, they wanted the ability to sell gift cards directly on the site to increase sales.
Another important point was to integrate an automatic translator, as they were expanding to the UK, the US, Spain, Italy, the Netherlands and Germany.
The new website needed to feel modern, with plenty of white space and large, striking images of eyes to capture the essence of their unique offering.
Creating a sleek and minimalistic design with stunning eye shots
My goal was to design a sleek and minimalistic website that emphasizes Iris Galerie's stunning iris photography. By utilizing large images against a dark backdrop of clean white space, I ensured the visuals command attention.
Building on their existing branding, I introduced a fresher, more refined look, featuring a simple color palette of light blue, black, and white that allows the vivid details of the eye images to shine.
The user-friendly layout promotes easy navigation and clear calls to action, resulting in a modern, professional, and artistic experience for users exploring the brand and booking appointments.
I designed and developed a gift card system for Iris Galerie, providing them with a new revenue stream and enhancing their sales potential.
This user-friendly feature allows customers to easily purchase and offer gift cards, making it simple to share the unique experience of iris photography with loved ones.
By integrating this system into their website, Iris Galerie can now attract more customers and grow their business.
To ensure Iris Galerie's website could cater to a diverse, international audience, I integrated Weglot, an automatic translator.
This decision was driven by the need to accommodate visitors who may not speak English or French, expanding accessibility for tourists from around the globe.
The multilingual feature enhances user experience, allowing potential customers to explore the site in their preferred language, thereby increasing engagement and broadening Iris Galerie's market reach in the competitive landscape of the art tourism industry.
The impact
The redesign and development work for Iris Galerie has significantly impacted their business, enhancing their online presence and user experience.
By creating a visually appealing, multilingual website and a functional gift card system, I enabled them to attract more customers worldwide and create new revenue streams. Since the launch of the website, Iris Galerie has significantly expanded and opened dozens of new galleries around the globe.
This transformation not only showcases their unique iris photography but also fosters customer engagement, ultimately contributing to increased sales and brand growth in the competitive market of tourist-friendly experiences.
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