Crafting a cosmic identity and website for a tech company
Log'in Line specializes in optimizing and managing cloud infrastructures for businesses, focusing on cost reduction, performance improvement, and scalability.
A revitalizing exercise to reflect growth
Log'in Line approached me for a much-needed brand and website redesign to reflect the significant growth the company had experienced in recent years.
They had developed content for all the pages and needed assistance in transforming this text into visually appealing elements that would engage their audience.
The design called for a futuristic aesthetic with a dark theme inspired by space, which would be utilized across various platforms, primarily for their website, but also for LinkedIn company banners and email signatures.
Log'in Line's dark-themed redesign
In line with Log'in Line's requirements, I crafted a dark-themed brand identity and website, deeply inspired by the cosmos. The design features stars and glowing purple, pink, and blue shadows that add texture and contrast. I selected a modern, rounded font that seamlessly integrates with this new universe.
Additionally, I created a series of illustrations that embody the space theme, playing with opacity and gradients to enhance texture.
Overall, the website is highly visual, balancing the professional information presented in the text.
The impact
I managed to create a cohesive brand identity for Log'in Line that extends seamlessly across multiple platforms.
This consistency in design—characterized by the dark, space-inspired aesthetic, modern typography, and illustrations—creates a unified visual language that reinforces their brand message.
By maintaining a cohesive look and feel, Log'in Line can cultivate trust and familiarity with their clients, ensuring that their audience recognizes and connects with the brand. This level of consistency not only enhances brand recall but also strengthens client confidence, and denotes professionalism and reliability.
Overall, my design work has empowered Log'in Line to present a strong, trustworthy image that resonates with their target audience.
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